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Gwyneth Paltrow’s GOOP - hot or not?

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Does Gwyneth Paltrow hold the secret to the good life? She surely holds the secret to the GOOP life - the actress has recently established herself as a lifestyle diva with the launch of her website GOOP, with tidbits on what to make, where to go, and what to get. And despite what Us Weekly has to say about it, stars are not “just like us.” Not all of us can travel the world on a moment’s notice. Not all of us can spend thousands of dollars on holiday gifts. And for this very reason, the website has come under criticism for seeming out of touch with the finances and sensibilities of the average American, particularly in these troubled economic times.

However, one has to respect how fully Gwyneth backs the concept of GOOP. She recently told People, “I think the people who are criticizing it or criticizing the idea of it, don’t really get it, because if they did, they would like it.” She insists that the origins of the idea are far simpler than the haughtiness that many seem to see in it, insisting that it’s something that she’s always done, albeit on a smaller scale. “My friends call me all the time to say, ‘Where should I go?’ or ‘What should I do?’ And I thought, you know maybe some other people would be interested in it as well, so I started it, and it’s doing great.” While I do somehow suspect that Gwyneth’s girlfriends are also not “just like us,” it does bring the idea down to earth somewhat. Many of us imagine what we would do and wear if money were no object, and for those who share Gwyneth’s tastes, this is a natural extension of that.

Speaking of Gwyneth, at a recent fundraiser (above), she brightened up with a deep purple dress and an equally bold lip color. I think that it’s the best she’s looked in some time - the color really pops on her pale complexion, and she doesn’t look as washed out as she sometimes tends to.


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